TAKEDOWN
Taking Down a Network of Counterfeit Sellers
About
Taking Down a Network of Counterfeit Sellers in Record Time
When a premium Nordic direct-to-consumer brand discovered a surge in counterfeit listings across major marketplaces and social media platforms, they turned to Everfort Legal for rapid enforcement. The goal: dismantle the network before it could erode customer trust or hurt revenue.
Through a coordinated cross-platform strategy, digital fingerprinting, and precise legal action, we successfully removed over 40 infringing listings within 72 hours. Our response helped the client regain control of their brand presence, restoring clarity and trust for their customers.
Problem
Reputation & Business Disruption
Client faced reputational risk and sales dilution due to a surge in counterfeit listings across digital sales platforms.
Goal
Swift Enforcement & Brand Recovery
Client needed immediate, coordinated action to eliminate fake listings, restore brand control, and maintain customer trust.
Solution
Cross-Platform IP Enforcement
We deployed a strategic enforcement approach combining digital pattern analysis, cease-and-desist tactics, and platform escalation, achieving rapid takedown of infringing content.
We moved quickly, not just to remove listings, but to create a long-term enforcement structure. It’s not enough to fight fakes. You have to future-proof the brand.
Resolution Approach
In this case, our focus was speed and precision. We implemented a streamlined resolution model tailored to the client’s urgency, targeting high-risk counterfeit listings while preventing brand erosion. With tactical prioritization, platform escalation protocols, and coordinated legal action, we delivered fast results while preparing for long-term brand monitoring.
Phase 1
We began by identifying the scope and scale of the counterfeit activity, gathering digital evidence, and pinpointing platform clusters.
Mapped key infringement patterns across platforms
Collected digital evidence and seller behavior patterns
Assessed business risk and urgency levels
Phase 2
Legal Action & Takedown Execution
We launched an accelerated takedown campaign leveraging trademark protections, platform policies, and formal legal notice procedures.
Sent formal cease & desist notices
Escalated through IP portals and direct contacts
Removed 40+ listings across 3 marketplaces in 72 hours
Phase 3
Monitoring & Brand Fortification
After resolution, we implemented a scalable protection system to monitor new threats and automate future takedowns.
Deployed a brand monitoring partner
Created enforcement templates for internal teams
Advised on packaging & IP enhancements to deter counterfeits
Result
Success Achieved, Brand Secured
Our rapid-response strategy led to the removal of over 40 counterfeit listings within just three days, significantly reducing the client’s exposure to brand dilution and consumer confusion.
Through efficient enforcement, the client restored trust among their customers, avoided further revenue loss, and was able to refocus internal resources back on growth, not crisis management. Most importantly, the systems we put in place continue to protect their brand today - offering peace of mind in a marketplace that changes by the minute.