CLEARING MARKET
Enforcing IP for a High-Growth DTC Brand
About
Enforcing IP for a High-Growth DTC Brand
A fast-scaling e-commerce brand began facing widespread IP violations - from counterfeit listings to impersonator accounts and unauthorized brand use across marketplaces. As their visibility increased, so did the threats. They turned to Everfort Legal to build a strategic enforcement foundation that could protect their assets and support their continued growth.
We conducted a full IP audit, reinforced their trademark portfolio in key jurisdictions, and implemented a real-time monitoring and takedown protocol. Through platform enforcement, marketplace removals, and legal escalation support, we helped them not only resolve immediate risks, but futureproof their brand for international expansion.
Problem
Reputation & Business Disruption
Brand impersonation and product counterfeiting were causing confusion, customer complaints, and reputational damage, all at a critical stage of growth.
Goal
Minimize Operational Disruptions
The client needed fast, effective IP enforcement that could reduce friction in sales, avoid customer service overload, and maintain trust in their brand.
Solution
Tailored Legal Strategies
We delivered a layered strategy combining IP portfolio enhancement, global platform enforcement, and strategic legal interventions to restore control and build long-term resilience.
E-commerce brands move fast - and so do threats against them.
Efficient Resolution Approach
At Everfort Legal, we approach each challenge with precision and purpose. In this case, we implemented a resolution model designed to meet the client’s urgent and complex needs. By combining in-depth analysis, forward-looking strategy, and decisive legal execution, we secured a successful outcome while minimizing operational friction.
Phase 1
Following the initial enforcement actions, we implemented a proactive system to monitor and protect the client's intellectual property long term. This phase included:
Setting up automated brand monitoring tools across e-commerce platforms and social media
Establishing internal escalation protocols for future infringements
Training the client’s in-house team on IP risk spotting and first-line defense
By embedding legal protection into the client’s operations, we ensured they could scale confidently, with brand integrity and enforcement capabilities built in from day one.
Phase 2
Strategic Planning
Building upon the insights gathered during the assessment phase, we develop tailored strategies and action plans to address the client's specific needs and objectives effectively.
Define clear goals and objectivess
Develop strategic plans
Create timelines and milestones
Phase 3
Implementation
With the strategic plans in place, we proceed to implement the agreed-upon solutions, utilizing our expertise and resources to execute each phase of the plan with precision and efficiency.
Deploy necessary resources & tools
Monitor progress and adjust strategies
Provide ongoing support & guidance
Result
Success Achieved, Goals Met
After implementing our tailored IP enforcement strategy, the client regained full control over their brand assets, including product listings, domain disputes, and unauthorized marketplace use. Infringing content was removed swiftly, reputational damage was contained, and customer trust was preserved.
This proactive approach not only resolved immediate threats but also laid the foundation for a scalable protection system as the brand expanded internationally. The client reported stronger platform performance and improved investor confidence, proof that decisive legal action can drive real business impact.