IP DEFENSE
Cross-Border Trademark Protection
About
Trademark Protection
Cross-Border Trademark Protection for a Global E-Commerce Brand
A fast-scaling e-commerce brand expanding across Europe and North America faced challenges securing consistent trademark protection across jurisdictions. With counterfeit listings and brand impersonation rising, they turned to Everfort Legal to establish a cohesive IP protection strategy.
Problem
Fragmented Protection & Brand Infringement
Client encountered inconsistent trademark recognition across countries, making it difficult to enforce rights and respond swiftly to infringements.
Goal
Unified Global Brand Protection
Client aimed to secure consistent legal rights in every target market to prevent misuse and enable fast enforcement against copycats and impersonators.
Solution
Strategic International Trademark Strategy
We developed a phased trademark registration strategy, coordinated with local counsel, and implemented proactive brand monitoring to protect the client’s identity across borders.
When a brand scales internationally, its legal protection must scale with it. For this client, we didn’t just file trademarks - we built a defensive wall around their brand identity across continents.
Resolution Approach
In this case, our team applied a phased, strategic approach designed to align with the client’s expansion roadmap. This included filing trademarks in both current and target markets, identifying vulnerable jurisdictions, and creating internal policies to guide usage across global teams. By integrating brand protection into the company’s growth strategy, we minimized legal lag and ensured the client remained in control of their brand presence at all times.
Phase 1
Conducted a thorough audit of the client’s trademark coverage and gaps
Identified countries with active threats, duplicate filings, or conflicting marks
Created a priority map based on market importance and IP risk level
Phase 2
Strategic Filing & Enforcement
Filed new trademarks in top-priority jurisdictions via Madrid Protocol and national filings
Created cease & desist templates and internal workflows for fast response
Coordinated with international counsel to manage oppositions and invalidations
Phase 3
Ongoing Monitoring & Adaptation
Implemented watch services to detect infringements in real-time
Delivered quarterly reviews of trademark status and threats
Adapted filings and enforcement strategies as the brand entered new markets
Result
Strong Brand Protection Across 15+ Jurisdictions
Thanks to the proactive global IP strategy, the client built a secure foundation for their international growth. They now hold trademarks in over 15 countries and maintain centralized control of their brand assets, even as their business expands rapidly.
This case underscores the importance of early and ongoing trademark protection for scaling e-commerce companies, and the value of having a legal team that understands the pace and pressure of digital-first growth.